‘I can really identify myself with this [McDonald’s advertising] campaign, I was born for this commercial. I have travelled with my family since 1978 to America and have been a McDonald’s fan since then.’ This was Paul Breitner speaking to the ‘Sales and Advertising’ features section of Süddeutsche Zeitung in 2010. The same Paul Breitner…
Tag: Germany
Political Footballers XI: Goalkeeper Volker Ippig
The goalkeeper has always been a special member of a football team. Legend has it that you have to be a little crazy to do it. And certainly many goalkeepers have had an interesting approach to the game and life in general. Every other player on the team depends on and works with others. But…
The corporate experience: FC Bayern München v 1. FC Nürnberg – 14/11/2010
The second game was during a trip to see my sister and her husband in Austria. They live near Salzburg and close to the border with Germany. I had asked about the possibility of going to see a Bayern game as her husband is a Bavarian and a Bayern fan. I had driven past the…
In Sun and Shadow 