A major reason behind Liverpool’s poor form

http://www.bbc.co.uk/blogs/danroan/2010/04/liverpool_ownership_enters_cru.html

Non-qualification for the Champions League would cost the club a lot of revenue, and would further increase the pressure on the owners to sell all or part of their share.
A self-made problem. No investment resulted in poor performances and loss of revenue.
As long as new ownership is responsible and sensible, this a good reason for hoping Liverpool finish outside the top 4.

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